West End-based wine writer Tom Cannavan has just launched an exciting new web site, http://www.wine-pages-shop.com in partnership with some of the UK's top wine merchants. Tom is best-known for his award-winning online magazine http://www.wine-pages.com, and the new shop is an extension of the successful wine-pages "brand".

Tom says: "The aim is to offer wine lovers a means of purchasing wines which I have personally tasted and selected, and on which I have negotiated serious discounts. I have also persuaded the suppliers to waive all delivery charges". The proposition is simple: he chooses every wine, the price is guaranteed to be cheaper than buying direct from the merchant, and there are no hidden extras: the price you see is the price you pay.

The first four cases begin at just £57 delivered to your door(less than £4.80 per bottle, and offering a saving of ?21), and features wines suppliedby Edinburgh's Great Grogcompany like Mountadam's Eden Valley Chardonnay at half-price, and Yarra Yering's Pinot Noir with £2.50 off. At the other end of the scale, there is a unique selection of all the "Grand Clos" wines from the Chateau des Jacques in Moulin a Vents, containing two bottles each of their top Clos wines. Tom says "To be able to purchase a mixed case of these sought-after wines is in itself quite unique, but I have still managed to persuade the supplier to reduce the price by £10, and waive their normal £10 delivery charge".

Perhaps the best thing about wine-pages-shop is that Tom provides his full, independent tasting notes and descriptions for every wine, so you can try them and see if you agree with his choices. With the excellent information offered, it is also a great way to learn about wine.

The wine shop will feature a new set of four mixed cases every six weeks, from "cheap and cheerful" to collectible wines, all from high-quality independent merchants and high street names like Majestic and Oddbins. You can sign up on Tom's newsletter to be kept updated of all the lastest bargains. Let's hope this new West End business succeeds in tickling the fancy of some West End wine-lovers.

http://www.wine-pages-shop.com