Can specialist email marketing services boost your business?
Email marketing is still one of the best ways to communicate with and build a relationship with your customers. This short article looks at the advantages of using a specialist email marketing service rather than sending email using the email client you have on your PC.
Email marketing specialist versus sending emails from your PC
Why uses a specialist email marketing service to send out your newsletters and marketing email rather than Outlook, Hotmail or some other email application on your PC?
- Email sent from a professional email marketing service are more likely to get delivered to your list. Because of the relationships these services have with ISPs, and the care they take to ensure that they are not seen as sending out spam, you can be sure more of your email will actually arrive at their intended destination.
- It is not always possible to send lots of email directly from your PC - as many Internet Host Providers put a limit on the number of email you are allowed to send at any one time. Bulk mailing is often not allowed by Internet service providers as they view it as spam. This can result in you being banned from sending any email from your account until you convince them you are not a spammer.
- A specialist mailing list service can make it easier to manage your lists and email messages, e.g., subscribe forms, unsubscribe links, list management tools, handling bounced emails, and so on.
- It is easy to make mistakes when using Outlook and other email programs - which means you can end up showing a list of all subscribers emails to each person on your list. This can result in complaints from those on your list who will not be happy to have their email address given to others on your list.
- It is not easy to provide those on your list with a way to unsubscribe - when you are sending emails directly from your PC. In many countries if it is not possible for those on your list to unsubscribe within a certain period of time - then you will be seen as breaking the law.
- Specialists services allow you to send the same email as both HTML and text, so that everyone can read your emails. Specialist mailing list providers all you to send a nicely formatted HTML email (i.e., just like a web page) as well as a text version of the email. This ensures that those who cannot read HTML emails will still get your messages as they will get the text version. Most specialist mailing lists services provide a range of HTML templates that make your email look great. HTML based emails tend to be better at converting potential customers to customers.
I use and recommend Aweber for newsletters and email marketing. You can get a free email marketing video when you register with Aweber.
Jim Byrne
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